How To Look at a Website with a Critical Eye

If you feel like you are being bombarded with website options when you are looking for information and you don’t know where to turn, you are not alone. There are a lot of people putting information on the web, some are putting out good information, while others are not.

When you go to a website there are some basic questions you can ask yourself to help figure out if it is a good site or not. First, look at the author. If you can’t even find this information then you should move on to the next site. Once you find out who created the page, verify their information and background. This is very important if you are using the internet for research. If you can’t verify who they are, you should probably look further.

You can also look for the last time the information was updated, or when the last time the page was updated. This is more important in some instances than others. If you are researching a history paper, the information does not necessarily need to be created within the last few months. If you are researching a current events project, you don’t want to write a paper about something that happened two years ago.

Does the information and the flow of the website make sense? This sometimes takes a very critical eye. When you look at the page is the information on it clear and organized? If you feel like you are skipping all over the place without really learning anything, you should probably move on to a different site.  You should also make sure that the information within the site does not contradict itself.

Look at the advertising. Although this is not a sure sign of a spam website, it is important to look at the number of ads on a page. If you are having trouble finding content within all the ads, the site may only exist to make money.

What is SEO

Have you ever wondered why when you do a search on Google or Yahoo that there are certain websites that will always come up on the top of the page? What about all those other millions of sites that could be relevant, but are hundreds of pages down the list?

A term that has become one of the most commonly used and recognized in the internet world is now SEO or Search Engine Optimization. SEO is the process that webmasters use to gain visibility on a search engine. It is used on the organic search engines, or the ones that use an algorithm to find the results of a search. There are also other search engines who use a payment system to rank their search results, but SEO only applies to the unpaid method.

There are a few methods that are used to increase the chances of a website appearing in a prominent position within the results of a search. Most notably is the use of keywords. Websites that contain content with a keyword or keywords that are frequently searched will be relevant to many users and a wide range of potential search queries. This will increase traffic to the website and improve their relevancy on a search engine.

Linking can also increase SEO. This method only applies to Google at this point, but the more a site is referenced and linked to to other sites, the better it will rank on Google. It can be thought of as a popularity contest, and the more popular a website is with other sites, the higher it will rank.

There are many websites out there that attempt to trick the algorithms used to rank websites. They will put hidden text in the site so the algorithm finds them, but the users can not read them and they have no relevant content.