Many consumers have learned that they can save a lot of money by using group buying sites. As this trend continues, though, people confront a larger number of group buying options. Some of these sites focus on general group buying while others concentrate on niche markets. That has left many consumers wondering whether it’s better to use niche or general group buying sites.
Location, Location, Location
The biggest group buying sites, such as Groupon and Living Social, have already found that they can serve their clients better by focusing on local business promotion. Focusing on small, local businesses makes it possible for group buying sites to reach a larger number of consumers and acquire more clients in need of strong marketing services.
The focus on local businesses means that a person living in Denver, CO doesn’t get the same deals as someone living in New York City. Consumers find this useful because they get to take advantage of deals that appeal to them. The success of these marketing campaigns suggests that group buying sites will continue to grow by expanding into new communities and focusing on the local businesses there.
Ruling the Niche
Niche group buying sites have also shown that they can offer consumers and businesses the services that they need most. Gourmet food lovers, for instance, probably don’t want deals for cheap eats at greasy spoons. By signing up for a group buying site that focuses on their specific interests, lovers of gourmet food can get the deals that interest them rather than sifting through unappealing offers.
The appeal of niche marketing even has many people wondering whether Groupon and Living Social will eventually need to segment themselves into smaller, more focused categories. Living Social already has a site that exclusively offers deals to travelers. It’s possible that consumers will see more of this in the future.
Some of the top niche group buying sites that might interest you include
● Parents Deals – focuses on deals for parents
● Green Deals – offers deals for consumers concerned about the environment
● Jdeal – concentrates on deals for Jewish consumers
Getting the Best Deals
There are plenty of group buying sites that already focus on niche markets. Searching for sites that focus on your interests will help you take advantage of the best deals. You can find sites that focus on camping, travel, food, video games, and just about anything else that you can think of.
What niche markets should group buying sites focus on to interest you?